Blue 42 Logo Creation

Blue 42 Logo Creation

Blue 42 are creative video producers, offering end-to-end service from creative development, filming, editing, motion graphics and delivery to any platform anywhere. They were in need of a new logo, along with an icon they could use as a standalone graphic to help form their new visual identity.

The brief was to develop a contemporary, clean and simplistic wordmark style logo, using a modern,
sans-serif typeface. The '42' was to be stylised to take extra focus, with the design aesthetics drawing from cut through/missing segments of fonts, positive/negative space and stylised/abstract lettering.

Task

Logo Design