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Base Logo Creation


Base Logo Creation

The BASE logo was designed to signify that BASE are a young and energetic team, yet they are still both a professional and trusted company. The client wanted something fresh and devoid of the typical more drab and dated feeling associated with accountancy firms.

A modern but classic wordmark logo was developed with an abstract ‘B’ adding complexity in a refined manner. The corner line plays on positive and negative space, alluding to a surrounding box, further adding subtle detail.

Two other concepts were developed for consideration in the process.


Logo Design

  • Skills

    Adobe Illustrator

  • Client

    Base - Business & Accounting Solutions Experts

  • Branding:

    Visual Identity

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