Pendulum Training Visual Identity
The Pendulum Training logo was designed to directly reference its namesake - the pendulum.
The design requested a clean and simple form, incorporating a pendulum in some manner. While it needed to appeal to a corporate market, the colour palette needed to be soft, warm and welcoming.
The ‘l’ of the word ‘Pendulum’ is suggested by a simplistic pendulum symbol. The ball of the pendulum hangs just above the second ‘i’ of ‘Training’, forming the dot of this ‘i’ and uniting the words into a compact, clean and bold logo.
Graphic queues were then taken from this design to create a cohesive visual brand personality.
Two other concepts were developed during the concept phase and are also shown here.
Logo Design & Visual Identity