Base Logo Creation
The BASE logo was designed to signify that BASE are a young and energetic team, yet they are still both a professional and trusted company. The client wanted something fresh and devoid of the typical more drab and dated feeling associated with accountancy firms.
A modern but classic wordmark logo was developed with an abstract ‘B’ adding complexity in a refined manner. The corner line plays on positive and negative space, alluding to a surrounding box, further adding subtle detail.
Two other concepts were developed for consideration in the process.